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Powerfulpoints Rebranding
Client
PowerfulPoints
Tools
Brief
Rebrand company look with a new design to reflect visual personality of "Modern", "Creative", "Corporate" and "Minimalism".
Keywords are generated for the new branding:
Bold
Morden
Corporate
Clean
Geometry
A moodboard was built to deliver the "visual emotion' of the concept
Logo redesign
1
The client required to come out a new logo idea based on the 'orange zebra' concept from the old logo and turn the design into a modern and sleek look.
Old Logo
Structure new logo with circle and line system
Against dark background
Against white background
2
Pattern and collateral concept
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